Virtual Business Coaching & Support for Beauty Professionals
Running your own beauty business is rewarding—but managing the digital side can be overwhelming. That’s where I come in.
Flexible, budget-friendly packages, and personalized virtual coaching calls, designed specifically for estheticians, makeup artists, hairstylists, and all other beauty pros. Whether you're just getting started or ready to scale, I’ll help you build a strong online presence, attract more clients, and streamline your day-to-day operations.
With over 22 years of industry experience, I offer practical, tailored guidance to help you grow with confidence.
Who Is This For?
Ideal for self-employed beauty professionals who want to:
Strengthen their online presence with smart, simple digital strategies
Improve SEO, Google rankings, and social media visibility
Organize and streamline business operations
Get expert, one-on-one guidance without the pressure of long-term commitments
Receive
Personalized Coaching. Get one-on-one guidance with strategies tailored to your business goals and the specific support you need to grow.
SEO & Google Optimization. Enhance your visibility with help setting up or refining your Google business profile, improving SEO, and connecting your site to Google analytics.
Social Media Support. Optimize your Instagram and Facebook pages to reflect your brand, attract your ideal audience, and boost engagement.
Website & Content Help. Assistance with your Squarespace site, from updating service descriptions and bios to writing client-friendly content.
Ongoing Support. Access ready-to-use digital client forms and creative marketing ideas to promote your services and stay organized.
How It Works
Complimentary Initial Consultation. We’ll start with a free call to talk through your business, your current challenges, and the type of support you’re looking for.
Custom Support Plan. Based on our conversation, I’ll put together a personalized plan that aligns with your goals, priorities, and budget.
Ongoing Virtual Coaching (Optional). Choose to continue with flexible support through email check-ins or scheduled calls. You’ll get expert feedback, accountability, and guidance tailored to your evolving business needs.
Why Work With Me
Industry Expertise: With 22 years of hands-on experience as a licensed esthetician, spa owner, waxing educator, mentor, and business coach—I understand the beauty industry inside and out.
Real-World Solutions: I offer practical, results-driven advice you can apply right away to strengthen your business and simplify your day-to-day.
Tailored Coaching: No one-size-fits-all approach here—every session is personalized to focus on the areas where you need the most support.
Flexible & Focused: No contracts or pressure. Just clear, expert guidance delivered in a way that works for your schedule and business goals.
What I Can Help You With
✨ Marketing ideas, content strategy, and Canva post creation
✨ Google, Yelp, Instagram, and Facebook setup
✨ Squarespace website support
✨ SEO fixes and Google analytics setup
✨ Bio and service description rewrites
✨ Booking page help and setup
✨ Waxing & skin education, theory, and client communication
Available Packages for Beauty Professionals
Every business is unique, and so is the support you’ll receive. These packages are just starting points—pricing may adjust depending on the scope of work, and we’ll refine timelines as we go. My goal is to make this both affordable and impactful for your business.
The Essentials Package
A focused session to gain expert feedback, review your platforms, and ask any business-related questions. Perfect for beauty pros who need quick insights and a strategic starting point. Starts at $95.
One 60-minute consultation call
Google & Yelp profile review with actionable suggestions
SEO check-up with clear improvement tips
Personalized marketing suggestions
Client related questions
Business Glow-Up
For beauty pros ready to elevate their brand, clean up their online presence, and boost their visibility where it matters most. Starts at $195.
One 60-minute coaching call
Email support through project completion
Google & Yelp edits + visibility strategy
Instagram & Facebook setup or edits
Squarespace website edits (up to 2 pages)
SEO updates for better search ranking
Fresh marketing ideas tailored to your services
The Total Makeover
Ideal if you're launching, rebranding, or giving your business a full reset. We’ll build or revamp your digital presence from the ground up. Starts at $365.
Two 60-minute coaching calls
Ongoing email support until the project is complete
Full setup for Google, Yelp, Instagram, and Facebook
Squarespace edits (up to 5 pages)
SEO edits: title tags, descriptions, and keyword improvements
Google Analytics connection
Customized client intake forms
Marketing guidance + branded Canva post templates
Looking for something more personalized? If you don’t see exactly what you need, I’d be happy to create a custom package tailored just for you. Just send me an email to set up a complimentary call where we can talk through your goals, challenges, and what kind of support you're looking for. From there, we’ll create a plan that fits both your needs and your budget.
No pressure—just a friendly, honest chat to see how I can help, and if we’re the right fit to work together.
The Ultimate Beauty Business Growth Guide
Get Your Digital Copy Now!
Sign up for a 45-minute coaching call + the full business growth guide for JUST $125! (Offer expires 7/25/25).
This 65-page PDF guide, written by Dee, is packed with practical tools to help you attract dream clients, raise your visibility, and build a thriving beauty business—whether you're newly licensed, running your own practice, or working in a spa.
This is more than a marketing guide—it’s your personalized blueprint with actionable steps to:
Build genuine, lasting client relationships
Elevate your brand presence
Social media tips
Business tools and taxes write-offs
Create systems that support long-term success
Whether you're just starting out or ready to scale, this guide is here to support your growth and confidence as a beauty professional.
Questions? Feel free to Email Dee or send her a message on Instagram @thewaxhausmethod.
Mentorship for Estheticians
Looking for mentorship specific to advanced waxing techniques and esthetician business growth? Check out my specialized Esthetician Mentorship Program to refine your waxing skills, grow your client base, and build confidence as a beauty professional.
This program includes: personalized coaching, waxing courses, advanced waxing techniques using hard wax, client consultations, business strategies, and exclusive resources designed specifically for estheticians.
Meet Dee
With 22 years of hands-on experience as an esthetician, spa owner, and waxing educator, you can rest assured I have a lot of valuable information and industry secrets I can share with you. Constantly learning and expanding my knowledge with in-depth training programs and marketing coaching sessions I attend, I’m ready to share my expertise and knowledge with YOU!
Owner of Wax Haus & Skin, founder of The Wax Haus Method®, I offer in-person waxing classes in San Diego California, virtual mentorship and education for estheticians, and business coaching for all beauty professionals.
The Wax Haus Method® is an advanced education program designed to bridge the gap between beauty school and real-world success. Whether you’re a licensed esthetician or currently in school, I can help you elevate your skills, knowledge, and business—both virtually and in-person in San Diego, CA.
